AMD launches Trinity chipset to tackle Intel…

AMD, the processor manufacturer,
has announced the new chipset that it
hopes will rival Intel’s Ivy Bridge
processors.
The new A-series chipsets,
codenamed Trinity, will be used in
thin and light laptops that will
compete with Intel-backed ultrabooks,
AMD says.
The company says Trinity-powered
ultrathin laptops will be significantly
cheaper than ultrabooks. The first to
go on sale, in June, will be a
‘Sleekbook’ from Hewlett Packard.
Trinity will allow improved battery life
for laptops because it can be set to
draw around half the minimum
power requirement of AMD’s previous
chipset, Llano.
Chris Cloran, corporate vice president
of AMD, said: “Our 2nd-Generation
AMD A-Series APU is a major step
forward in every performance and
power dimension, allowing users to
enjoy a stunning experience without
having to give up the things that
matter to them most.”
Intel will release its new Ivy Bridge
chipset for ultrabooks next month.
The current generation of ultrabooks,
which began to go on sale at the end
of last year, run on Sandy Bridge
processors.
AMD’s Trinity chipset will also be
available for standard laptops and
desktops. AMD claims that Trinity
desktops have a 20-50 per cent better
graphics performance for gamers
than Intel’s comparable Ivy Bridge
processor.
Intel’s Ivy Bridge processors measure
just 22 nanometres across, which
gives the potential for faster
operations using less power. AMD’s
Trinity chipset, however, is still
manufactured using the 32
nanometre process.
AMD says consumers care about
performance and the overall
experience, rather than the
nanometre size of the processor.
Both Intel and AMD face growing
competition from Arm, the
Cambridge-based company that has
so far dominated the mobile
processor market.